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SEE WHAT HAPPENED: S17 LAUNCH – BRING THE OUTDOORS IN

SEE WHAT HAPPENED: S17 LAUNCH – BRING THE OUTDOORS IN
15 August 2017

This summer, we welcome the outside in with a gorgeous new collection inspired by greenery, florals, light and warmth.

To celebrate the release of our super-exciting new season, we invited a bevy of beautiful ladies to preview our botanical collection at our soon-to-open outlet store on 511 Chapel Street, South Yarra. Among our guests were Livina Nixon, Jo Hall, Rebecca Harding and Brooke Hogan.




The launch didn’t fall short of its theme and the season’s inspiration: Bring The Outdoors In. Mother Nature herself made her way into all aspects of our event’s décor with earthy hanging planters, plant stands and hand-crafted vases filled with florals, foliage and blooms to create a refreshing and serene space.

Everyone was treated to a delectable three-course meal catered by Chapel Street’s Mr Miyagi with salmon tacos, chicken cones and vegetable curry all served up on our eye-catching Malo blue dinnerware. Tables were adorned in our Nimes pure linen napery in pink and white, where every guest experienced Linen House’s finest.




Our hero design of the season, Ellaria, took centre stage of the event space. Inspired by tradition yet reinvented for the modern interior, this design is sourced from original Dutch still-life paintings and centuries-old botanical art. This grand bed linen set features a collage of roses, tulips, lilies and pansies in soft rose colours.




Australiana is also highlighted in our new season collection, encouraging us to look to our environment with fresh eyes for inspiration. Our eye-catching and fresh design Squiggly Gum (also coming soon) features a shady gum tree with pale pink blossoms printed on a soft cotton fabric.




Like a cool summer breeze, Kakadu (coming soon) is airy and light with its roots firmly planted in Queensland. Featuring a cockatoo, the coordinating cushion complements the overall design’s florals and botanicals in watercolour tints.




Simple staples are still a focus this season with our ever-popular chenille design Haze making a comeback in two new colourways, peach and charcoal (coming soon). Both colours are stunning either alone or paired with any of the designs from this season’s collection.




Keep your eyes peeled for all of these designs to launch online over the next month. You’ll love bringing the outdoors in with our new season collection.




#LinenHouse #BringTheOutdoorsIn